What Buyers Really Look For

HOW FOUNDERS CAN PREPARE FOR A PREMIUM EXIT, STARTING NOW


Even if you're not planning to sell anytime soon, understanding what drives value in your business is one of the smartest moves you can make. Buyers don’t just pay for profits—they pay for confidence. And the earlier you start thinking like a buyer, the better your options will be down the line.


At Georgia Oak, we’ve worked with founders across the Southeast to help them unlock stronger outcomes by preparing early. Whether you're exploring a full exit or just want to de-risk your future, it pays to know what matters most.t.

Quick Self-Scorecard: How Does Your Business Stack Up?

Pro tip: If you scored 3 or below in any area, that’s a great place to focus your attention in the next 6–12 months.

Rate your company in each area from 1 (needs work) to 5 (strong):

  • Recurring or Repeatable Revenue
    Do customers return regularly or sign long-term contracts?
  • Team Depth
    Can the business run without you for a week—or a month?
  • Documented Processes (SOPs)
    Are operations consistent, even if someone new joins the team?
  • Customer Diversification
    Do you rely heavily on just a few key accounts?
  • Financial Clarity
    Are your books clean, organized, and easy to understand?
  • Brand & Reputation
    Would someone researching your business online be impressed?
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No pitch. No pressure. Just perspective.

Want Help Making the Right Improvements?

We're not here to pressure—we're here to prepare. If you’d like a friendly, confidential conversation about your business (and how to set it up for a premium outcome), we’d love to connect.

Let’s Start the Conversation.