Manufacturing Case Studies

BACKGROUND

Your Pie, based in Athens, Georgia, is known for its customizable brick-oven pizzas and gelato. In 2008, Drew French founded Your Pie, with its unique take on customizable pizza, as one of the first restaurants to do pizza in the "fast casual" category. French's goal to "Do every small thing with passion and greatness" resonated with customers and Your Pie saw quick success. Wanting to capitalize on their early success, French looked to the future, aiming to expand the chain and open several more locations across the country.

PARTNERSHIP

In 2013, Your Pie partnered with Georgia Oak to support the expansion. "To grow at the rate we want to grow... we wanted to inject, not only financial capital, but intellectual capital. We're real excited. We know that we have great partners now," said French to the Saporta Report. Georgia Oak provided financial support and assisted with leadership and marketing. They helped recruit Ashley Williams as Director of Training to ensure consistent customer experiences and Lisa Dimson as Chief Marketing Officer, who focused on improving Your Pie's online experience after COVID.

RESULTS

Georgia Oak's support made a positive impact that still resonates a decade later. In 2022, Your Pie has locations in several states and plans to keep expanding. The chain has won awards as a top-performing franchise and continues to chase success. Through their partnership, Georgia Oak helped jump start Your Pie's expansion and will help face whatever new challenges lie ahead.

YOURPIE.COM