IRMA SHRIVASTAVA

Irma is an accomplished board director and former Fortune Global 500 Chief Marketing & Communications Officer with the expertise to bring forth data-driven strategies that cut through complexity, accelerate growth and improve stakeholder value. Her broad executive experience gives her perspective to guide growth-seeking companies as a board director.

Known for her customer-centric approach, sound judgment and strong problem-solving skills, Irma excels at leading the brand growth strategy for large, well-established brands and for small, entrepreneurial consumer brands. She has brought a visionary approach to many brands to connect with unique consumer insights and deliver optimal customer experience to drive sales.

Moreover, Irma has led digital marketing and data analytics that has delivered significant revenue growth and spearheaded crisis communications through critical times for organizational success. She sees ahead to seize opportunities in the dynamic customer landscape. In addition to global enterprise organization experience, Irma brings small company know-how as an entrepreneur and as a board member.

As a leader with a dual upbringing, Irma appreciates the organizational importance of personal & cultural understanding to better connect with consumers/customers and to successfully steer companies